Growth Strategy & Fractional Leadership

Growth strategy and fractional leadership for B2B technology.

Clear Paths Growth embeds senior strategic leadership directly into B2B technology companies. We bring category creation, go-to-market strategy, and fractional executive capability to teams building the next generation of enterprise platforms.

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What We Do

Three capabilities, one firm.

B2B technology companies at the growth stage need experienced strategic leadership across multiple functions. We provide that leadership on a fractional basis, with deep expertise in three areas that compound when combined.

Category Creation

We help B2B technology companies define and lead emerging market categories. That work includes market narrative development, competitive positioning, discipline design, original research, and the practitioner community infrastructure that gives a category staying power.

Go-to-Market Strategy

We develop go-to-market frameworks built around how enterprise buyers actually make decisions. Messaging architecture, channel strategy, partnership development, and the sales enablement that connects product value to buyer priorities.

Fractional Executive Leadership

We place senior strategic leaders directly into your team. Part-time presence, full-scope capability across marketing, growth, partnerships, sales, PR, event strategy, and executive thought leadership. Experienced operators working alongside your team on the work that matters.

Fractional Leadership

Senior leadership, embedded in your team.

Scaling companies need experienced executives across multiple functions. We provide fractional leaders who integrate with your team and operate at the strategic level from day one.

VP Marketing

Brand positioning, demand generation, content strategy, and marketing operations for companies ready to scale.

VP Growth

Revenue strategy, growth modeling, conversion optimization, and cross-functional growth initiatives.

VP Partnerships

Alliance development, channel strategy, co-marketing programs, and technology partnership ecosystems.

VP Sales

Sales process design, team enablement, pipeline development, and enterprise sales strategy.

VP PR & Comms

Media strategy, analyst relations, executive communications, and crisis preparedness.

CEO Thought Leadership

Executive positioning, speaking engagements, editorial strategy, and industry visibility programs.

Event Strategy

Conference programming, hosted events, sponsorship strategy, and experiential marketing.

Research Programs

Original research design, data analysis, benchmark reports, and publication strategy.

Our Approach

How engagements work.

Every engagement starts with understanding where you are and where the market is heading. We tailor scope and cadence to your stage, your team, and your goals.

Assess

We map your current position: product-market fit, competitive landscape, go-to-market infrastructure, and the team capabilities you have in place today. This gives us a shared baseline.

Architect

We build the strategic framework: market narrative, positioning, channel priorities, and the fractional leadership model that embeds the right expertise into your team at the right cadence.

Execute

We work alongside your team on implementation. Fractional leaders operate as part of the organization, attending standups, contributing to roadmaps, and owning outcomes like any executive would.

The Founder

Daniel Jasinski

The Payment Economist · Founder, Clear Paths Growth

Over twelve years in SaaS and fintech, Daniel advanced from intern to VP of Growth, leading Go-to-Market, Alliances, and Business Development across organizations ranging from early-round startups to billion-dollar brands.

He created the discipline of Payment Economics, building it from a single observation about enterprise B2B payments into a field with published research, professional certification, a technology partnership delivering 10x industry-average results, and a practitioner community of 900+ finance leaders at organizations including Amazon, DuPont, BP, and ING.

Clear Paths Growth applies that same approach to every engagement: identify where value exists, build the strategic infrastructure around it, and lead the go-to-market from the inside.

MassChallenge 2024 Winner Speaker, Nike World HQ Creator, Payment Economics