Clear paths to market.
Marketing strategy, growth architecture, and strategic advisory for B2B technology companies. Deep expertise in category creation: building the language, research, and market position that turns emerging technology into a defined market.
Strategy for companies building something the market has not seen before.
Most B2B technology companies have a product the market needs and a story the market has not heard. The work is building that story: the language, the research, the positioning, and the go-to-market architecture that connects what you built to how buyers think.
Category Creation
Helping B2B technology companies define and lead emerging market categories. Original research, competitive positioning, published thought leadership, and the strategic infrastructure that helps buyers, analysts, and partners understand what the company does and why the category matters. This is the work that makes every other growth investment more effective.
Go-to-Market Strategy
Messaging architecture, channel strategy, partnership development, sales enablement, and the demand generation infrastructure that connects product value to how enterprise buyers actually make decisions. Designed to work alongside or independently of category work.
Strategic Advisory
Ongoing strategic leadership across marketing, growth, partnerships, and executive positioning. Retainer-based. Embedded in the team's cadence. Senior-level thinking applied to the decisions that shape how a company grows.
12 years across five B2B technology companies.
From founding the US market for a German treasury technology company to leading growth and partnerships at the VP level, every role built the strategic instinct that drives Clear Paths Growth today.
Daniel Jasinski
12 years building go-to-market strategy, partnerships, and revenue growth from inside B2B technology companies. Every role sharpened the same instinct: real technology creates real economic value, and the market often has no shared language to describe it. The company that builds that language leads the category.
He created Payment Economics as a formal discipline and founded the Payment Economics Institute as an independent, vendor-neutral standard-setting body. Published book, weekly journal reaching 1,000+ finance leaders, professional certification. That work stands on its own.
Clear Paths Growth applies the same instinct to B2B technology companies at the growth stage. If the market does not understand what you built or why it matters, that is not a messaging problem. It is a market structure problem. The firm builds the structure.