Clear paths to growth via creative strategies unique to your business.
Transform your business from growth chaos to growth clarity with strategic paths that align your vision with your clear path towards modern, sustainable growth.
Most businesses don't fail for lack of effort — they fail for lack of alignment. Clear Paths Growth is designed to solve that.
Our Clear Growth Paths give founders, marketing leads, and small business owners a fractional growth partner — not just a contractor or an agency. You get access to strategy, creative, and execution under one roof, led directly by me.
Each engagement starts with discovery and builds into a living system for growth:
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1
Infrastructure
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2
Narrative
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3
Execution
Step 2: The Core Clear Path Types
Step 3: How Clear Paths Work
Our growth paths are built on a systematic approach, tailored to your unique needs across three core pillars: Infrastructure, Narrative, and Execution. This flexible methodology allows us to customize every engagement, ensuring strategic alignment and measurable results, preparing you for the detailed deliverables ahead.
Clear Path Deliverables
These are the core service tiers available, from basic maintenance to full fractional leadership.
Basic Growth Path – $499/month
Maintain momentum. Build consistency.
Infrastructure:
Website maintenance: backups, performance, SEO, and uptime checks
Monthly check-in + metrics report
Narrative:
4 branded social posts/month on one platform
Execution:
Up to 5 hours/month for site, social, or marketing updates
For businesses ready to move beyond structured plans into true growth partnership, the Fractional CGO model provides executive-level leadership and strategic oversight.
Fractional CGO Includes:
Strategic Leadership:
Acting as your growth lead — overseeing brand, marketing, and demand generation alignment.
Creative Direction:
Campaign ideation, messaging strategy, and narrative shaping across channels.
Execution Oversight:
Managing or coordinating creative resources, vendors, and internal teams.
Systems Development:
Implementing dashboards, automation, and reporting infrastructure to make results trackable and repeatable.
Advisory Access:
On-call Slack or email advisory with defined response SLAs (e.g., 24–48 hours for non-urgent, same-day for priority).
Quarterly Planning Sessions:
Strategic roadmap, KPI review, and experimentation framework.
Optional Add-Ons:
Creative campaign development (launches, rebrands, product rollouts, partnership activations).
Engagement Structure
Contract Type:
Monthly retainer (can be paid via auto-subscription) or fractional agreement (3–12 months) to be executed on a case by case basis.
Billing:
Monthly or quarterly billing or Automatic subscription.
Availability:
Defined weekly capacity (e.g., 10–20 hours/week).
SLAs:
24-hour acknowledgement, 3–5 business day average turnaround for planned deliverables, 1–2 day response for high-priority asks.
Performance Reviews:
Bi-monthly or quarterly strategy review and KPI analysis.
Example Fractional Engagements
Step 5: Discovery & Onboarding
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Infrastructure Strategy Session
Each new partnership begins with a 60-minute discovery call and clarity questionnaire. We delve deep to build the foundational systems and strategic framework necessary to define your goals, challenges, and key focus areas.
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Narrative and Clear Path Alignment
Based on our discovery, we then craft your compelling story, refine key messaging, and align on a potent communication strategy. You'll receive a customized roadmap outlining priorities and deliverables for clear direction.
03
Resource Alignment & Execution
This phase focuses on putting the plan into action. We align on crucial metrics, cadence, and communication preferences, ensuring proper resources and execution systems are in place. All fractional clients receive a private dashboard and messaging channel for seamless tracking and collaboration.
Ready to see if your growth vision aligns with our approach?
These examples represent the type of custom strategic projects that can be built into any Growth Path engagement or Fractional CGO partnership. These are representative scenarios and not actual client stories.
AI-Powered Content Strategy
Develop a comprehensive content strategy leveraging AI tools for topic generation, draft creation, and performance analysis (Infrastructure). Includes competitor content audits (Infrastructure), audience mapping (Narrative), and a quarterly content calendar (Execution).
Scope and pricing are determined collaboratively based on specific needs.
Persona & Messaging Deep Dive
Conduct in-depth research to define key customer personas (Infrastructure), craft compelling messaging that resonates with each segment (Narrative), and develop a messaging guide for consistent brand voice across all channels (Execution).
Scope and pricing are determined collaboratively based on specific needs.
Customer Journey Optimization
Map the end-to-end customer journey (Infrastructure), identify critical touchpoints and friction areas (Narrative), and design improved pathways to enhance conversion rates and customer satisfaction (Execution). Includes recommendations for tech stack integration (Infrastructure).
Scope and pricing are determined collaboratively based on specific needs.
New Market Entry Strategy
Research and evaluate potential new markets (Infrastructure), analyze competitive landscapes (Narrative), define market entry tactics (Execution), and create a localized marketing and sales framework for successful expansion (Infrastructure/Execution).
Scope and pricing are determined collaboratively based on specific needs.
Pricing & Sales Strategy
Develop a robust pricing strategy based on market research and competitive analysis (Infrastructure), craft compelling value propositions and sales narratives (Narrative), and optimize the sales process with new business development frameworks (Execution).
Scope and pricing are determined collaboratively based on specific needs.
Brand Positioning & Competitive Strategy
Analyze market perception and competitive positioning to define a unique brand identity (Infrastructure), develop a compelling brand story and value proposition (Narrative), and implement strategic campaigns to solidify market presence and gain competitive advantage (Execution).
Scope and pricing are determined collaboratively based on specific needs.
Step 6: Cycle of Work
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Discovery & Planning
Align on project goals, scope, and deliverables.
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Execution & Collaboration
Implement strategies with regular check-ins and feedback.
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Review & Refinement
Evaluate outcomes, make adjustments, and iterate for optimal results.
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Reporting & Next Steps
Summarize achievements and plan future initiatives.
Communication Rhythm
Channels: Email or shared workspace (Notion / Gamma).
Response: Every message acknowledged within 1 business day.
Availability: Monday–Friday, 9 AM – 5 PM EST.
Urgent Items: Mark "priority" — acknowledged within hours, resolved within 24 h when possible.
Delivery Standards
Note: Project timelines are dynamic and can be adjusted to accommodate evolving business needs and priorities.
Scope & Continuity
Engagement plans clearly define capacity and scope, whether on a fractional or retainer basis. All additional work outside of the defined scope is reviewed and approved collaboratively before execution.
Unused capacity (e.g., up to 25% of monthly hours) can roll forward to the next cycle.
Pauses in engagement require a notice period, typically 14 days for monthly agreements and 30 days for fractional plans, to ensure smooth transitions.
Accountability
Progress and priorities are transparently tracked through a shared roadmap, ensuring full visibility into active projects and next steps. Commitment to milestones is paramount, with mechanisms in place for addressing any deviations.
Momentum is continuously monitored via live priorities and active builds within the shared workspace.
If a milestone slips without mutual prior agreement, the work will be made up in the subsequent cycle or equivalent credit will be applied.
Step 8: The Clear Growth Commitment
Clarity isn't a deliverable. It's the operating system for every decision, project, and campaign. Each engagement is built to keep that clarity active — through disciplined planning and execution that compounds over time.
Principles
Precision in Planning
Start every move with focus and intent.
Execution with Integrity
Deliver work that stands on substance, not speed.
Creative Depth
Build ideas that carry weight, not noise.
Momentum Over Motion
Progress measured in traction, not activity.
Partnership by Design
Work built around collaboration, trust, and shared clarity.
Client Partnership Structure & Expectations
Active Collaboration
Your timely feedback and access to essential materials (within 2-3 days) are vital to fueling strategic decisions and ensuring our alignment.
Engaged Participation
Joining monthly or bi-monthly check-ins provides crucial opportunities for reviewing progress, refining strategy, and celebrating shared milestones.
Transparent Communication
Maintaining open and honest dialogue fosters a shared understanding, providing the context necessary for sustained clarity and effective problem-solving.
Expected Outcomes
Within 60–90 days, most partners gain:
A cohesive growth plan designed creatively and specifically for your business.
A functioning execution rhythm where creative, marketing, and systems align.
A renewed sense of control, visibility, and momentum.
Summary
Clear Paths Growth creates the space and structure for progress.
Each clear path transforms direction into disciplined growth without losing creativity or intent.
Clear Paths Growth LLC's total liability for any claims arising from services rendered shall not exceed the fees paid by the client in the twelve (12) months preceding the claim. We are not liable for indirect, incidental, or consequential damages.
Client acknowledges that project delays or non-cooperation on their part, including failure to provide timely information or approvals, may impact timelines and deliverables. Clear Paths Growth LLC is not responsible for such delays or their consequences.
Any request for work beyond the agreed-upon scope of services will be considered a "scope change" and requires a formal amendment to the agreement, potentially incurring additional fees and revised timelines.
Clear Paths Growth LLC is not responsible for backing up client data or materials unless explicitly stated in the service agreement. Clients are solely responsible for maintaining their own backups of all provided information and data.
Client agrees to notify Clear Paths Growth LLC of any competitive relationships or potential conflicts of interest that could arise during the engagement. Both parties will work in good faith to resolve any such conflicts.
Work-in-progress (WIP) and all preliminary materials developed by Clear Paths Growth LLC remain our property until final payment is received and deliverables are formally transferred. Upon final payment, agreed-upon deliverables become the client's intellectual property; our underlying methodologies and proprietary tools remain our own.
Both parties agree to maintain strict confidentiality regarding all shared business information, strategies, and client data, extending beyond the engagement period.
Client agrees to indemnify and hold harmless Clear Paths Growth LLC from any claims, damages, or expenses arising from the client's materials, content, or any third-party intellectual property used or provided by the client.
Invoices are issued monthly and are due within 15 days of receipt. Late payments may incur interest charges as specified in our service agreement.
Either party may terminate the agreement with 30 days' written notice. Services will be billed up to the effective termination date, with any unused prepaid time credited or refunded.
In the event of a dispute, both parties agree to first attempt resolution through good-faith negotiation. If unsuccessful, mediation will be pursued before any legal action. Any legal claims must be brought within two (2) years from the date the cause of action accrued.
Any party intending to pursue a legal claim must provide written notice to the other party at least thirty (30) days prior to initiating any formal proceedings, detailing the nature of the claim.
To the fullest extent permitted by law, both parties waive any right to assert any claims against the other party as a representative or member in any class, collective, or representative action, except where such waiver is prohibited by law.
All agreements are governed by and construed in accordance with the laws of the State of Vermont, ensuring clarity and consistency in legal interpretation.
Terms and Conditions. Services are limited to those explicitly defined in the Statement of Work. Clear Paths Growth LLC is not liable for client implementation failures or outcomes influenced by external factors beyond its direct control.
Force Majeure. Neither party is liable for performance delays or failures caused by events beyond reasonable control, including acts of nature, war, or governmental directives.
Indemnification. Clients agree to indemnify Clear Paths Growth LLC against claims, damages, or expenses arising from their use of our services or any breach of these terms.
Data Protection. We process client data in accordance with applicable privacy laws and our Privacy Policy. Data security measures are implemented to protect sensitive information.
Third-Party Disclaimers. We may recommend or integrate third-party tools and disclaim responsibility for their performance, availability, or any issues arising from their use.
Performance Guarantees. While we strive for excellence, we offer no explicit guarantees of specific financial or growth outcomes, as results depend on various internal and external factors.
Modification of Terms. These terms may be updated periodically. Significant changes will be communicated via email, with continued engagement constituting acceptance of the revised terms.
Governing Law & Jurisdiction. These terms and all related agreements shall be governed by and construed in accordance with the laws of the State of Vermont, without regard to its conflict of law principles. Any legal action or proceeding arising under these terms shall be brought exclusively in the state or federal courts located in Vermont.
Vermont Business Law Compliance. Clear Paths Growth LLC operates in full compliance with applicable Vermont business laws and regulations. Both parties agree to adhere to all relevant state statutes and administrative rules.
Legal Contact. For all legal inquiries or formal notices, please refer to the contact details provided in our comprehensive Service Agreement.
For a complete understanding of all contractual obligations, please consult our full Service Agreement.